Transforming Business Online

Alchemy Online is a relatively new company established in 2005 by Nick Draycott and Kevin Butler.  The company has the aim of leveraging the synergy of new and emerging Internet technologies for practical business benefits for small and medium sized businesses.

The company represents a unique combination of experience and resources with the objective of “Transforming Business Online”

Kevin Butler C.Eng. CITP.

Kevin is an online entrepreneur with a technically focused background in IT and Consultancy. He has  a superb depth of knowledge and understanding of the technologies of the Internet which enables him to understand and evaluate the constantly changing online environment.

Unlike many with his level of expertise, Kevin can demystify this complex, jargon ridden technology, to assist clients make qualitative business judgments and decisions with confidence. He is an evangelist for harnessing the rapidly evolving Internet to drive business growth and helping others to do the same.

Nick Draycott

Nick’s primary interest and expertise lies in Online Marketing. Trained in traditional off line marketing analysis, he embraced the possibilities offered by the internet, particularly the ability to acquire, assess and implement instant market intelligence data. Nick is a firm advocate of ‘real statistics’ e.g. given that internet use generally is growing daily, do your site’s increasing ‘hits’ actually mean anything, particularly if your competitors’ hits are increasing more rapidly. Unfortunately, ‘statistics without context’ is the snake oil of the internet and Nick’s crusade against it is to our clients’ benefit.

Alchemy Relocation

Alchemy Online supplies the research, technology and marketing expertise for Alchemy Relocation Limited which provides online map-based (GIS) orientation information to the Corporate Relocation industry.

ARL grew from PRS, founded by Nick Draycott, which was the first organistion to harness the power of the Internet as a flexible and highly effective relocation tool. Clients include Unilever, Barclays, HSBC, GSK, Corus, Nats, BBC, Thames Valley Police to name but a few.

We Walk our Talk

Alchemy Online develops, markets and sells a range on online and offline products in various lucrative markets and we utilise, for our own benefit, the skills and expertise we offer to other businesses as Consultancy and Training.

We are always looking for new projects and innovative products we can promote online and are interested in developing mutually beneficial Joint Venture partnerships to bring these to market.

Our Marketing Expertise + Your Product or Service = a Success Business Partnership.

Call Kevin or Nick today to explore the opportunity more on 01628 200400.