Market research firm eMarketer claims that ad revenue on Twitter could rise from the $45 million it made in 2010 to $150 million this year. Of this, eMarketer reckons $140 million will come from US advertisers.

Twitter, which introduced its advertising programme in April 2010, could generate an advertising revenue of $250 million by 2012, the research firm predicts.

According to eMarketer, Twitter will remain some way behind market leader Facebook, which looks set to generate $4.05 billion this year, but expects it to overtake second place MySpace in 2012 when the ailing social network is expected to raise only $156 million.

News Corp-owned MySpace looks set to generate $184 million this year, down from the $288 million raised last year.

“If Twitter can grow its user base and convince marketers of its value as a go-to secondary player to Facebook, it will succeed in gaining revenue,” said Debra Aho Williamson, eMarketer principal analyst. “In 2011 it must work overtime to give its early advertisers a positive experience.”
Source: ITPro portal

You’ve probably read all the statistics about the growth in the use of these platforms, or social media as it is collectively known – well over 300 million people and growing daily. It’s now a certainty that your customers or potential customers are amongst them, and if you’re not talking to them, your competitors probably are.

OK, but where do I start?

A recent survey provided an overview of how different industries rated the importance of the main platforms

It is evident that businesses in differing markets are using differing strategies.

but, what’s the point?

A wide range of companies worldwide were asked what real benefits they got from Social Media Marketing

To discover what is your best strategy call us on 01628 200400 or attend one of our Social Media Workshops.