Thursday, October 29th, 2009 at
4:12 AM
Copy Writing Tips – How to Write a Quick Yet Compelling Web Copy
If you are in the world of copy writing, your greatest enemy is that thing called writers’ block. Being in the “writer’s block” mode really makes a writer unproductive. An article that could have been written in an hour can take three hours. If this doesn’t happen, a quickly written article turns out to be a sloppily written one.If you are a copy writer, here are some tips on how to quickly write quickly write compelling copies especially when you’re having writer’s block:
* Relax and take a deep breath.
Writer’s block is often caused by something else (other than the topic at hand) bothering you. If you’re having trouble writing a quick article, take time out and take a deep breath. Concentrate on your breathing. Focusing your on your breath exercises your mind to focus. It gives you fresh ideas too.
* Read up on past articles.
Past articles are fertile grounds for ideas on new articles. You can update a past article on a topic you are working on. Or you can spin off a whole article from a paragraph in a previous article. If the topic that you have is something you have not written before, then read up on other people’s articles. Innovate but do not plagiarize.
* Come up with spring boards for your articles like “Things To Do…” or “Things To Avoid…”.
Having a springboard for your content makes it a lot easier to write.
It gives you a clear-cut idea on the direction your content will take, regardless of the subject. If you’re writing something on fancy cars and then have to write something on Forex, writing those articles becomes easy.
For fancy cars, you might want to start your article with the title,” Things To Do Before Buying That Dream Car” or “Things To Avoid When Buying That Dream Car”. For Forex, you can revolve your article around these titles, “Things To Do Before Investing In Forex” or “Things To Avoid In Forex Investments.”
Of course, you can always come up with your own springboards. Be creative. You can write something around “The ABC’s of (subject).”
* Plan your content.
Try not to see your articles piecemeal by piecemeal. Rather, work out a theme for your subject. Say, for example, you are writing a series of articles on Southeast Asian countries, you might want to revolve your articles around each country’s signature dishes, most viable business opportunities, etc.
* Get inside the head of your reader.
Good writers are always writing for a specific audience with very real concerns. If you are stumped and don’t quite know what you can write about on a particular subject, put yourself in the mind of your reader. What topics would be most interesting to him or her? If you’re writing about writing as a profession, you might want to write something about the most profitable markets for genuine writing talent.
The tips mentioned above should show you how to generate great copy even when you feel half-alive with writer’s block.
About the Author
Sunita Biddu is an expert author and CEO of copywriting company Content Axis, Inc., one of the best copywriting agencies that offer premium quality copywriting services and article submission services. While providing top rate press release writing and eBook sales packages, she also writes on excellent SEO strategies. To know more about the services, please visit Content Axis Inc.
