How do you copy write a website?

I’m thinking of starting a web site and want to copy write to protect the site but dont know who to. Any suggestiions.

You mean copy*right* ? You automatically get the copyright of a website — as anything else you may write or create (e.g. photo, music) — no need to apply nor claim copyright… Though most people add the “Copyright (C) 2009-2010 John N. Doe” or whatever.

In order to loose the copyright, you must explicitly give it from you — e.g. by writing you release the content into the public domain or that the content is licensed under something like Creative Commons.

The exception is if you do this at work — or as part of something you do for your employer. Then — depending on your contract — it will probably be your employer who owns the copyright. This is where it may be confusing, as your contract may make your “free-time” actually company-time. If that is the case — or it may be confusion — get your employer to sign a release for whatever.

That you have the copyright, doesn’t mean that someone can’t try to steal your content and/or design… and unless you can afford to sue them, it’s little you then can do. You may make it difficult to download the content, but that’ll probably make the site difficult to use — and prevent fair usage (and thus only annoying your users). If something can be viewed/read, then it can be copied too.

Remember if you “borrow” design or scripts — or maybe just the “idea” of a design/script — you may be the one breaking someone elses copyright. Remember that even if you found something — text, photo, video, logo — on the web, doesn’t mean you can freely use it… it’s probably copyrighted.

Also, putting together several video-clips to one, or photoshoping an image to look drawn or painted (or whatever); does *not* qualify as an independent work. Unless you have the permission of the copyright holder of the original, you’re breaking someone elses copyright — you’re not getting the copyright of the derived work.

Can U help? Brits that have moved to LA…?

Hi, I am looking to move to Los Angeles, more specifically, the Hollywood Hills or Santa Monica.

My parents are British and we relocated to LA from London in 1996, but I was so young then that I wasn’t involved with the immigration or moving process. I can tell you Santa Monica is a haven for British expats, so you’ll have no trouble finding a taste of home. There are even a couple of stores on 2nd that stocks British groceries and papers. My dad used to live in the Hollywood Hills, and it’s also a lovely area popular amongst the expat crowd. Both areas are desirable to live in, and therefore pricey. I don’t know how much it costs to rent a flat there, but you could find out by doing a search on Craigslist and Westside Rentals.

You can probably find far more assistance on one of the boards for expats. I’ll post some links for you below.

Good luck.

Cheers : )

15 Tips for Writing Powerful Sales Letters (aka Salesmanship in Print)

I’ve written this “how-to” article to give you a competitive edge when writing a sales letter. The following 15 Tips (and tricks) will give you everything you need to know to write killer sales letters. Enjoy and prosper –

The secret to writing a sales letter is that there is no secret. A killer sales letter is written to accomplish one of three things.

# 1. Generate interest to qualify (or disqualify) a lead

# 2. Advance a prospect through the sales process

# 3. Secure TOMA [Top of Mind Awareness] for additional sales with your existing client base

Question — What makes writing an effective sales letter so challenging? Here are the top 15.5 reasons why people fail to write effective sales copy and what you can do about them.

1) No clear objective in mind before you sit down to write your sales letter — In order to write persuasively you must have an end in mind, a goal for your reader. Ask yourself, what do you want the reader do when they finish reading your letter.

2) Lack of an attention getting headline or opening sentence — You must hook the reader immediately with a captivating opener in order to get the reader to invest their valuable time to finish reading the letter. 80%+ of sales letters fail to generate attention.

3) Lead sentence fails to extend the theme of the headline into the letter — You must bridge the reader into the sales copy once their attention is captured or risk confusing the reader and losing their interest.

4) Fail to write in a conversational tone — Write like you talk. A letter should be a dialog between you and the reader. The reader should get a sense that you are genuinely concerned with their well being.

5) Copy is boring, fails to keep the reader interested — You must develop a writing style based on your personality, not on antiquated High School grammar practices that are assured to put any reader to sleep. It’s ok for your writing to fail grammatically as long as your don’t lose the focus on your message.

6) Fail to use a proven writing format — In order to be effective you must use an established formula for writing copy such as “story telling” or “problem -> agitate -> solution”. Sales letters are written to produce a measurable result, NOT a creative award.

6.5) No bolding or underlining within the letter — There are a number of things you can do to add emphasis to key parts of your sales letter to direct your readers attention where you want it to go. Emphasis also helps pull the reader into the letter.

7) Me focused, not reader focused — Stop focusing on how great your product is… the reader doesn’t really care. Will your product save money? Time? or generate revenue? Profits? Never forget your reader is tuned into WIIFM (What’s In It For Me) when they read your letter. Always emphasize the major benefits your reader will receive from your product.
Nix the jargon — avoid industry jargon or buzzwords and stick to talking bout your benefits in plain English. Nothing will turn a reader off more quickly that using industry jargon you think they should know and often don’t.

9) Use testimonials — No matter on what stage you are in with your prospect you should always include testimonials. Testimonials increase your credibility and your believability.

10) Feature focused, not benefit focused — You must keep the copy focused on the benefits your reader will receive by owning your product. Example: Your product is made from plastic (feature); you tell the reader that because your product is made from plastic (feature) it will never rust (advantage). Thereby, lowering replacement costs (benefit), eliminate corrosion (benefit), etc…

11) No bullet points or single sentence paragraphs — There are two types of readers. There are those who will read the entire letter once you’ve captured their attention and then there are those who will skim your letter. You must be able to reach both reading styles. Bullets and single sentence paragraphs allow your reader to capture important benefits at a glance.

12) Long sentences — In order to keep the prospects attention in today’s busy world you must write in short sentences. Never use a comma. This includes using incomplete sentences [when necessary] in your letter copy in order to express your point.

13) Lengthy paragraphs — Try to keep your paragraphs to 3 sentences (5 at the maximum). Even though you’ve captured their attention with your opening headline you must write for interruptions that will occur as they read your letter during a hectic business day. Complete your thoughts quickly.

14) Copy does not define next steps — Now that you’ve got your prospect to read all the way to the end of your letter… now what? What actions on your part or theirs must take place? The “next step” is where you psychologically engage the reader into your sales process and tell them exactly what to do or expect.

15) Fail to use a “ps” to close your letter — The “ps” is the second most read section of a letter. The “ps” is a great place to reiterate your #1 benefit from your headline or opening sentence.

15.5) Proof-read your letter — always proof your letter two or three times. If you have someone else proof your letter, explain your goals to them. When they give you their critique, acknowledge their comments; however, any changes made to the letter are your decision alone. If you decide to proof your own letter let it sit for a few hours or a day, print it and then read it aloud to make sure it’s conversational. Do NOT proof your letter on your word processor (unless you’re an experienced editor); make your notes on the paper for easy review.

One final note; in order to become a great writer you must become an avid reader of successful sales letters. I’ve developed a course you can invest in to help you write a killer sales letter on my site http://www.TrustCycleSelling.com. Click on the Sales Copywriting Advanced Tactics program to learn more. It’s a great resource from my personal library for yours.

Dedicated To Multiplying Your Sales;

(c) Joe Heller, All Rights Reserved Worldwide

About the Author

About The Author:
Joe Heller is one of the most popular, in-demand speakers today on lead generation, sales and marketing topics. Over 22,000 people a year sit spellbound as Joe delivers more “actionable content” per minute than any other speaker alive. For more information go to http://www.keynoteresource.com

Where can I find successful Web-Design ads for my copywriting swipe file?

I am looking for successful sales letters, selling web design services. Does anyone know where to find at least one?

You can look through www.docstoc.com to find examples of all kinds of things. It is a great place to go to get marketing and proposal examples.

Good Luck
Buzzoodle Ron

Where can I sell samples of some digital art designs that i created?any good websites out there cheap or FREE?

most of my work has adult themes so no kiddie sites or sites w/o the option of restricting the views.

Try Corbis.com

Confessions Of A Direct Response Copywriter

So… “image” copywriters and direct response copywriters. What’s the difference and why might you care? Well, there is a world of difference in the copy they’ll write you, the fees they’ll charge and the results you’ll get.

This is all fine and dandy and there’s a place for both of them in the copywriting world. No, the problem starts when the copywriter doesn’t know which he or she is; or, even worse, when the client doesn’t know, either (and worst of all, neither knows the difference between the two).

Let’s begin by looking at the “image” copywriter. An “image” copywriter will write you solid, readable copy… but… it doesn’t necessarily make good sales copy (measured only by its success in making money!)

It’s everything from the local company brochure and ad in the local paper to the big, expensive ads in the national press which are described in back-slapping fashion as “creative”, “funny”, “quirky” and award-winning.

Unfortunately, these ads are also ineffective and don’t actually make the advertiser any money.

Look, you don’t necessarily want “creative”, because good sales copy – and this can mean only copy that actually makes you money – is surprisingly formulaic and based on some very simple and very old fundamentals which have survived the test of the last few thousand years and aren’t going to stop working before you and I are long dead and past caring. This is the kind of copy you’ll get from a direct response copywriter.

Let me illustrate all this with a simple exercise: take your Yellow Pages and open it up. The stupid is so bad it hurts. Because what you’ll see is thousands and thousands of “image ads”, comprising the company’s name, their logo, some stuff about what they “do”, and ending with something like “and if we can help you, give us a call”.

This description sums up nearly every everything you’ll ever see from an “image” copywriter. It’s not that they can’t actually write. It’s just that, unlike a direct response copywriter, they’ve never actually studied the art and science of writing persuasive sales copy. You can spot them a mile away because their blurb usually says something like “I write persuasive copy that really gets results”.

If they really knew how to write persuasive sales copy that really gets results, they’d be a bit more dramatic, exciting and… well… persuasive about it.

On the other hand, a direct response copywriter is very different (and not just in the copy they write, either. I’ll come back to this).

He (or she) writes you a headline to grab the attention of the ideal buyer and then hand-crafts you copy which typically details the problem, points out the dire consequences of not getting it solved RIGHT NOW and then offers the only possible sane, safe and drop-dead simple solution. Finally the copy asks – sometimes insists – the reader takes action right away to get this problem solved just in case the entire planet self-destructs because of the reader’s laziness.

Now, I know some copywriters go too far with their claims, like saying they can “compel” people to buy. This is arrant nonsense bordering on fraud and it is plainly so – because if it were true, then he (or she) would be “compelling” rich multi-millionaires to buy umpty-million-dollar yachts from them instead of writing copy for a living, but I digress.

But, that aside, in essence, the “image” copywriter TELLS and direct response copywriter SELLS.

So, which kind do you want? Which kind is best?

Well, it all depends on what you’re trying to do.

If you’re just looking for “filler” say for SEO or free reports and white papers, then an “image” copywriter is probably fine. It’s the 80/20 rule. So, “image” copywriters are best employed on the 80% of copy bringing you just 20% of your profits.

They generally ask lower fees than a direct response copywriter because they’re selling you words rather than profits. That means they’re commoditised and come at ten a penny. They’re also more like the hired-help and typically write what you tell them to. Like I said, they see their business very differently.

On the other hand direct response copywriters not only going to charge you high fees, but they’re often going to tell you some unpleasant truths about your marketing unless you’re already an expert yourself and know what you’re doing. You need these people working on the 20% of your copy bringing in 80% of your income (and it’s worth investing 16x as much in them for their services, because that’s what their services are worth in comparison).

And don’t necessarily to “like” the copy you get because unless you’re in your own target market, it’s not meant to appeal to you. It’s neither necessary nor required, although it is nice when it happens (and don’t be tempted to “tweak” it on the quiet so it seems more “palatable”. Every time my clients do this, response goes down).

Ultimately, all that matters is your copy sells and makes you money.

Curiously, you’ll find a good direct response copywriter is also a good “image” copywriter, but the reverse is rarely true because the skills required by the direct response copywriter are much more involved and harder to learn.

The main point I want you to take away from this article is: you always want a direct response copywriter or marketer working on your business. I won’t be so arrogant as to say there are no circumstances whatsoever in which you’d want an “image” copywriter but I confess I can’t think of any except to provide that relatively unimportant 80% of so-so copy.

You see, even if you don’t want your brochure or other “telling” literature to read like a full-blown sales letter, there’s no reason for it not to sell subtly.

And I’m afraid an “image” copywriter simply doesn’t know how to write sales copy. Sure, you’ll get a perfectly literate and readable brochure… but it won’t sell.

And since a direct response copywriter is usually also a very competent “image” copywriter when he needs to be, there’s no reason not to take on a direct response guy and every reason to make sure you do.

About the Author

Jon McCulloch is top
Direct Response Copywriter
, in the UK and Ireland and probably the only British direct response copywriter to have cracked the US market wide open.
Visit his website
now and discover for yourself the real reason so many millionaire entrepreneurs in the US hire a Brit over 4,000 miles and half-a-dozen timezones away to write their profit-boosting sales copy rather than use home-grown talent.

Radio Advertisement Copywriting

Within this article on radio ad copywriting, we will look at what makes up a successful radio ad.  Copywriting is similar because you are always trying to sell a product but the way that you write and sell will be different depending upon the particular media vehicle that you choose to use.

Whenever you start to do radio ad copywriting, you must make sure to first do your research.  Research is one of the most important parts of the job and this is true no matter what type of copywriting you are doing.  If you do not do your initial research, you will not know how to present your message to your target audience.

When you are looking into doing radio ad copywriting, you should talk with the particular station that you are thinking about advertising with.  They should give you an idea of the typical demographics of their listening audience.  This will allow you to know which particular radio station you should work with in getting your message out.

When you are looking at doing radio ad copywriting, you must make sure that you are much more direct with this particular form of advertising than you would if you were writing a sales letter.  You have a much shorter period of time in which to make an impression upon your prospects so you must be completely focused with your message.

One way to make sure that you are writing for a good radio ad copywriting is to listen to the ads that your competitors are running on particular radio stations.  Each radio station focuses on a particular and very narrow demographic so if you continue to hear the same ads over and over again, you will have a good clue that they are probably very successful.  Pattern your ideas in a similar vein to what you’re hearing.

Here are a couple of quick hitters to help make your radio ad copywriting successful. You must make sure to not just list a bunch of facts but rather try to tell a story.  This will keep your audience interested.  If you are trying to sell a technical product, make sure to use technical jargon early on so that you can get your target niche within your demographic tuned in to what you have to say. Radio ad copywriting must also use testimonials if you can because of the credibility towards a product that you are selling. Hopefully these quick hitting tips can give you some idea of what to do when writing your radio ad copywriting.

Hopefully this article on radio ad copywriting has helped you out.  Copywriting is a large field and if you choose to write on radio ad copywriting, listen to radio stations to see what works.  You must continue to learn and be educated and this is a way to do it on your off time.  You must make sure that you are very correct in your writing because you only have a short amount of time to impress a particular product or service upon your target audience.

About the Author

Check my new Buy Chairs and recliners chair web pages.

Is An Adwords Generic Website Adequate?

I will be using Adwords to promote our catering business. We don’t currently have a website, but will utilize the “business page” that Google Adwords supplies. Do you think this is sufficient if the copywriting is good to get customers to call our deli? Do you have any suggestions on what we can add to the business page? It looks so plain. Thank you for your help.

I suggest, you must have your own business website rather than to work on a business page. It will give more options and trust to your visitors and also help in higher conversion. Landing Pages optimization is must to get better ROI on low CPL (cost per lead) through Google adwords. For this purpose, you should take assistance from a reputed ppc management company of your area, that can manage your ppc campaigns and also can provide you support on other s.e. like yahoo, msn etc.
I can prefer my favorate ppc management company ISOTREE Llc, offering b2b lead generation services at pay on performance business model.

Understanding 4 Methods Of Free Web Advertising

Free web advertising can be used as an effective tool for growing your business. It can drive huge traffic to your website

and thereby increase your earning capacity. However, before you start using the various method of free advertising you should

be aware of the fact that your website should be appealing enough to your visitors. It should also contain information about

the product or service that you are thinking of marketing.

Your visitors may click on the free advertisement and finally reach your website. But if your website is not attractive or

informative enough to your visitors, they will just disappear. So, before you apply any of the free advertising strategy on

the concerned website, be clear about the basic aspects in your website. Some of the important methods of doing free web

advertising are as follows:

1)    Article Submission:

You can write articles on topics that are related with your product or service. Once you are ready with your articles, you

should submit them in article directory site and then expect traffic to your website.

2)    Use social networking sites:

These day’s social networking websites are being powerfully used as a free advertising medium. Example, twitter and face

book. Many companies can give updated information about their products, services, news and events on social networking sites.

You should keep the users updated with interesting facts about your website or business. The more number of followers you

have on a social networking site, the more exposure you will have for your business.

3)    Participate in online forums:

Become a member of a forum that is related to your website. Interact with other members of the forum. While you do this, you

will get the opportunity to advertise your website through the signature links, which is provided by the forum.

4)    Comment in other people’s blogs, back links in order to get back links:

You can participate in other people’s related blogs by commenting. Once you make useful comments for the author or other

readers on a particular blog, you get back links for your website. Search engines get attracted to back links.  They will not

only pay attention to the quantity of back links but also to the quality of the back links. Try to comment on high PR blogs

so that you receive back links from high PR sites which will impress search engines and thereby you will end up getting more

targeted traffic for your website.

Free web advertising concept is a blessing, especially for new people who have recently started their business. Through free

advertising, small business people can market their services and products without having to spend on huge advertisement

costs. Because of this free online advertising concept, many people are now finding it easy to sell their products without

having to bother to spend much on the marketing side.

Usually people spend on huge promotional cost in order to get traffic for their website.  However, in my opinion, free web

advertising should not be underestimated, but it should be used as an effective tool for promoting your product and services.

So, I now conclude this article by stating that through free web advertising one can expect potential customers for their

business.

About the Author

Alex Wu operates a free web advertising website that lets people advertise, build groups, and connect. He hopes to create an active environment for businesses to place their part time jobs

.

SEO Copywriting Services for Search Engine Optimization

Introduction- What is the meaning of Search Engine Copywriting?

As far as content is concerned, SEO Article Writers give more stress to quality. Search engine copywriting emphasizes on putting more keywords in content so that search engine can rank that content on top searches. More and more visitors will click on that web page that is on the first page of search engines.

Need for Search Engine Copywriting

Search Engine Copywriting will greatly help a website owner to have his website on the first pages of eminent search engine. The expertise of SEO Copywriter can be utilized in making a web –page appropriate for different visitors as well as for crawlers. These people know how to make a web page eye-grabbing for different users. Eminent search engine will apply algorithms for keywords and on the basis of these keywords; a web page is ranked high.

Different SEO Companies will hire those writers who can effectively write on diverse topics without compromising quality. These writers place particular word in strategic order so that content can assume an informative form.

Divergence of Topics

Topics may range from an idea of business, promoting a business strategy and the like. Basic thing is that, all articles should be informative enough so that visitors will feel no hesitation in doing dealing with particular company. As a matter of fact, those content which have rich flow of ideas along with popular key words will likely to be read by readers.

If one talks of search engines, these engines will rank that content that should match to certain criteria set by them. So, <a href=”http://seocontentlab.com“>SEO Article Writers</a> and optimization experts both have to work collectively in order to create every article quite divergent. These Optimization experts will assist copywriters in producing that content which can fit in accordance with the algorithms of search engines.

Every SEO Company would like to earn confidence of its customers and in order to procure the same, an SEO Company will leave no stone unturned. A professional writer would like to utilize ethical standards in the content so that content can be acclaimed in terms of eminence.

It should always be remembered that attractive content will occupy headings, rich information and important tags wherever necessary. In this practice, some of the firms may want to change the appearance of the websites and strive for excellence so that website could get a professionalized appearance.

Important Guidelines While Writing SEO Content

1. Though integration of keywords is necessary to some extent but overstuffing of keywords may create adverse situation. In order to lessen the load of keywords, one can use variations.

1. First paragraph should clear the main idea of particular article. Article should be rich in information so that a reader should feel that his knowledge base has accentuated.

1. One can also take the assistance of established writers as these writers can provide you valuable information. 

So, SEO Copywriting Services are very much accommodating in creating an attractive article and this article will surely get high ranking of search engines.

About the Author

Don T is an SEO expert who has many years of experience in the field
of SEO Article Writers . Don
manages all the business development activities at
www.seocontentlab.com. SEO content lab has a team of best American and
Indian writers. SEO Content Lab came into existence in the year 2007
and since then is offering best content writing solutions. To know
more, please visit www.seocontentlab.com